Jun 19
17
Posted by TheMozTeam In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries as well. Since we can’t always rely on searchers to state when their intent is local, we should be looking at keywords where that intent is implied. But, before we start optimizing, we need to know whether Google is any good at interpreting implicit local intent and if it’s treated the same as explicit intent.
Excerpt from:
SEO Whitepaper: How Distance and Intent Shape a Local Pack